For Under Armour, I helped strengthen the brand’s presence during key moments, translating its ambition to perform into campaign assets for markets across EMEA region. I designed banners, website content, social media, print, (D)OOH, and CRM materials, bringing the brand’s message to life and positioning Under Armour gear as a way to perform better. The work covered a range of retail moments, from seasonal sales campaigns to new product launches and athlete promotions.