Polestar is a Swedish electric vehicle brand that combines Scandinavian design, innovative technology, and sustainable performance. Today, the brand offers a growing range of electric models, including the Polestar 2, 3, 4, and 5. As a designer, I created campaign materials for national and international markets. I translated Polestar’s brand identity into engaging, consistent visual assets across a wide range of touchpoints, including TVCs, (D)OOH, social media, print, and digital campaigns.